Introduction of Wow Payments

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WOW Brand describes itself as a financial technology company that combines payment processing with modern banking tools (like business checking and card issuing features) and business funding options. The pitch is “all-in-one”—helping business owners get paid, manage money, and access capital without stitching together multiple vendors.

Processing: the core value proposition is “choose your pricing model”

From the processing side, WOW Brand emphasizes two approaches:

Flat-rate Processing Option (2.65% cited)

WOW Brand also offers a flat-rate program presented as 2.65% on every card transaction with “no annual, statement, or hidden fees” (as described in their FAQ). In that model, their site notes the merchant covers the equipment and software license cost, which is an important distinction versus their “free equipment” messaging tied to the dual pricing program.

Dual Pricing / Cash Discount Model (“eliminate fees” for the merchant)

WOW Brand heavily promotes a dual pricing setup where customers choose between a cash price and a card price. The way it’s described, the card price is higher to cover processing costs, and the cash price reflects the regular pricecustomers are used to. The company frames this as different from a surcharge (an added fee on top of a card transaction), saying dual pricing is designed to be transparent and compliant.

Importantly, the site’s messaging implies that under this model the merchant can “keep 100% of sales,” because the processing cost is covered through the card price instead of being deducted from the merchant’s revenue.

As with any cash discount/dual pricing program, the real-world experience tends to depend on how clearly it’s communicated at the point of sale and how customers perceive it. Even if something is compliant, customer friction is still a business consideration.

Fees, Contracts, and PCI

WOW Brand’s site leans hard into “we stripped away junk fees.” It explicitly states there are no contracts locking you in (and that you can close your account/return equipment without penalties). It also states no PCI compliance fees, and that PCI compliance is handled at no cost to the merchant.

Those statements are appealing because, in traditional merchant services, fees and terms can be where the pain lives. If you’re a business owner evaluating them (or any processor), it’s still smart to confirm the full fee schedule in writing—especially around equipment, software, and any pass-through costs.

Equipment: they present a full POS lineup (and accessories)

WOW Brand’s pages showcase a variety of POS devices and add-ons (terminals, larger screens, and accessories like cash drawers, scanners, kitchen printers, and more). The practical takeaway isn’t the chip specs—it’s that they’re positioning themselves as able to support different business types (restaurants, retail, markets) with a more “complete” setup, rather than a single card reader.

FDIC Insurance and Who Provides the Banking Services

WOW Brand explicitly states it is a fintech company (not a bank) and that banking services are provided by Sutton Bank, Member FDIC, with deposits insured up to $250,000 per account (standard FDIC coverage language). Their pages also note a partnership involving Netevia.

Banking: “one app” with business checking + cards + controls

On the banking side, WOW Brand presents a modern business-finance toolkit built around business checking and debit card issuance. Features described include the ability to send invoices, make ACH payments, do internal transfers, and create cards with controls. A few items that stood out from the banking page:

They state ACH and invoicing are free through WOW Banking.

They describe issuing physical, virtual, and “burner” cards, with configurable limits (useful for subscriptions, one-time purchases, or employee spend controls).

They mention analytics in-app and the ability to export transactions/statements as CSV or PDF, which matters for taxes and bookkeeping.

Capital: fast funding, sales-based repayment (as described)

WOW Brand’s “Capital” page positions funding as lighter-friction than traditional lending: “soft pulls,” “fast approvals,” and “no hard credit pulls.” Their site describes an application flow that can lead to offers as soon as the next business day after they receive an application and bank statements, and says funding can arrive quickly (often within 24–48 hours after acceptance, per their wording).

They also describe repayment that can be tied to daily card sales (a “split”), meaning payment amounts can rise and fall with revenue. They say many businesses repay in roughly 6–12 months on average, but it can vary depending on sales volume.

Conclusion

WOW Brand is positioning itself as a single provider for processing + banking tools + funding, with especially strong marketing around (1) a cash discount/dual pricing model intended to eliminate merchant-paid processing fees, and (2) modern banking features like virtual/burner cards and spend controls. Whether it’s a fit depends less on the slogan and more on the details: your customer base, your pricing psychology, your transaction mix, and how much you value “one vendor” versus best-of-breed providers. The banking FAQ says personal debit cards are planned for release in Q1 2026.